adidas teams up with Los Angeles-based brand Numbers Edition for a collection of sleek skateboarding apparel. The color palette, which heavily relies on a tonal greyscale, is inspired by the calmingly beautiful "foggy west coast mornings."
The collaborative capsule includes skateboarding apparel that entertains classic sporty silhouettes, including a chic pullover windbreaker, water-resistant track pants, a hat and a lightweight Climate jersey. In addition, adidas Skateboarding and Numbers Edition throw in a custom City Cup shoe that boasts a muted-grey nubuck leather upper. The construction of the footwear relies on highly performance-driven materials that maximize stability, cushioning, adaptability and breathability.
The adidas x Numbers Edition fashionable footwear and functional skateboarding apparel, are made with reference to "the personalities and [...] talents of mutual team riders."
Greyscale Sports Collections
adidas and Numbers Edition's Skateboarding Apparel is Sleek & Low-Key
Trend Themes
1. Greyscale Skateboarding Apparel - The emphasis on a tonal greyscale color palette in skateboarding apparel presents an opportunity for disruptive innovation in fashion technology, including the use of advanced materials and sustainable manufacturing processes.
2. Performance-driven Footwear - The use of performance-driven materials in the City Cup shoe presents an opportunity for disruptive innovation in biomechanics and wearable technology for athletes and casual wearers alike.
3. Collaborative Capsule Collections - Collaborative capsule collections present an opportunity for disruptive innovation in the fashion industry, including the use of augmented reality and advanced data analytics to personalize customer experiences and streamline supply chains.
Industry Implications
1. Skateboarding Apparel - The skateboarding apparel industry presents an opportunity for disruptive innovation in sustainable fashion, including the use of recycled materials and closed-loop manufacturing processes that minimize waste and pollution.
2. Sports Footwear - The sports footwear industry presents an opportunity for disruptive innovation in wearable technology, including the use of sensors and machine learning algorithms that optimize performance and prevent injuries.
3. Fashion Collaboration - The fashion collaboration industry presents an opportunity for disruptive innovation in cross-disciplinary design, including the use of artificial intelligence and generative design tools that enable designers to create unique and customized products.