Feminist lingerie brand Neon Moon has already made headlines for its body positive ad campaigns and now the brand is gaining even more attention for its new number-free sizing system. Instead of measurement-specific sizes, this company categorizes items based on positive descriptors that turn the process of shopping for underwear into an act of self-love.
As part of an effort to move in a more body positive direction, Neon Moon has dropped its traditional sizing system. Instead, the brand allows consumers to measure themselves and then select items according to complimentary descriptors such as 'lovely,' 'beautiful' and gorgeous.' As the site clearly explains, "Measuring your body is a mindful and body positive process. Your self worth is not defined by any number on a measuring tape."
Neon Moon's new sizing guide demonstrates the growing demand for body positive retail practices and the move towards size inclusivity.
Numberless Lingerie Sizing Systems
This Lingerie Brand Boasts a Body Positive Sizing System
Trend Themes
1. Body Positive Retail - Opportunity for brands to adopt more inclusive sizing systems and promote body positivity in the fashion industry.
2. Measurement-free Sizing - Disruptive innovation opportunity to replace traditional measurement-based sizing with descriptive categories that promote self-love.
3. Self-measurement - Potential for brands to empower consumers to measure themselves and make personalized clothing choices based on positive descriptors.
Industry Implications
1. Lingerie - Brands within the lingerie industry can benefit from adopting body positive sizing systems and catering to a wider range of body types.
2. Fashion Retail - Opportunity for fashion retailers to embrace a measurement-free sizing approach and create a more inclusive shopping experience for customers.
3. Body Positivity Movement - Industries supporting the body positivity movement can align their practices with consumer demand for size inclusivity and self-acceptance.