Rather than packaging its wine varietals in standard-size bottles, Wander + Ivy uses much more compact vessels for its 187-milliliter single-serve wines. The brand offers chardonnay, cabernet sauvignon and rosé wines that are organic and individually packaged to help wine lovers enjoy a fresh and portion-controlled experience.
Wander + Ivy founder Dana Spaulding was inspired to create the brand after being tired of opening bottles of wine that she could never seem to finish on her own. Craving a high-quality experience, Spaulding settled on a functional glass vessel deign that sets itself apart from other kinds of single-serve wine that are packaged by the carton or can. The durable single-serve bottles boast aesthetically pleasing designs and are just as portable as ever for outdoor enjoyment.
Individually Packaged Wines
Wander + Ivy Makes Single-Serve Wines in Durable Glass Vessels
Trend Themes
1. Individually Packaged Wines - Wander + Ivy's use of compact glass vessels for single-serve wines presents an opportunity for disruptive innovation in the wine packaging industry.
2. Organic and Portion-controlled Wines - The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.
3. Functional and Portable Glass Design - Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.
Industry Implications
1. Wine Packaging - Wander + Ivy's use of compact glass vessels for single-serve wines presents a disruptive innovation opportunity in the wine packaging industry.
2. Health-conscious Beverage - The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.
3. Outdoor and On-the-go Beverage - Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.