This single beer cooler is designed to look like a brown paper bag, but actually keeps your drink insulated and cold.
In many places, walking around with open alcohol is agains the law. However, in just as many places you can get away with it as long as you cover your beer with a brown paper bag. The theory is that with the beer covered by a brown bag, less people will notice what is being consumed. Then again, since alcohol is really the only kind of beverage to ever be consumed out of a paper bag, most people have caught the technique by now.
In any event, this particular brown paper bag doesn't just cover the beer brand, but also acts as a legitimate cooling device. This will be especially useful in the summer.
Brown Bagged Beer Coolers
This Single Beer Cooler is Suited to Look Like a Paper Bag
Trend Themes
1. Disguised Drinkware - Opportunity for disruptive innovation in creating beverage containers that mimic everyday objects for discreet consumption.
2. Functional Packaging - Opportunity for disruptive innovation in designing packaging that serves additional functions, such as insulation or temperature control.
3. Stealthy Drinking Accessories - Opportunity for disruptive innovation in developing accessories that help conceal alcoholic beverages in public settings.
Industry Implications
1. Beverage Packaging - Opportunity for disruptive innovation in creating packaging solutions that enhance functionality and convenience for consumers.
2. Alcohol Retail - Opportunity for disruptive innovation in providing discreet, portable and practical drinking accessories for alcohol consumers.
3. Summer Recreation - Opportunity for disruptive innovation in designing products that enhance outdoor drinking experiences, like insulated coolers.