McDonald's Japan only just added rice burgers to its menu late last year and now the company is introducing its first shrimp rice burgers. These new creations for foodies include the Garlic and Black Pepper Chicken Rice Burger with a breaded chicken breast patty sandwiched inside rice, which is paired with burger staples like cheddar cheese and special garlic and black pepper sauce.
Fans of spicy flavors will appreciate the flavors of the Spicy and Delicious Spicy Shrimp Rice Burger, which is the first shellfish rice burger of its kind from McDonald's. This seafood burger includes a shrimp cutlet at its center, served with garlic and Japanese red pepper. Both of the texture-rich burgers borrow elements from sandwiches and rice balls, making them a special treat for those who want to new flavor and texture experiences.
Shrimp Rice Burgers
McDonald's Newest Burgers Borrow Elements from Rice Balls & Sandwiches
Trend Themes
1. Shrimp Rice Burgers - The increasing popularity of shrimp rice burgers presents a disruptive opportunity for fast food chains to experiment with different seafood options and textures.
2. Rice Burgers - The emergence of rice burgers as a trend allows for a unique opportunity for fast food companies to cater to consumers who prefer a gluten-free option in their burgers.
3. Spicy Flavors - The growing demand for spicy flavors in fast food presents an opportunity for companies to cater to those with a preference for bold and spicy flavors in their food.
Industry Implications
1. Fast Food Industry - The fast food industry can leverage the introduction of shrimp rice burgers to experiment with seafood options and textures beyond traditional beef and chicken.
2. Seafood Industry - The introduction of shrimp rice burgers presents a new market opportunity for the seafood industry to provide alternatives to traditional seafood dishes.
3. Gluten-free Industry - The emergence of rice burgers as a trend provides a significant opportunity for the gluten-free industry to expand beyond traditional options and cater to an industry with increasing demand.