Jones Road, the viral makeup brand founded by makeup artist Bobbi Brown, is now venturing into the creation of fragrance with its first-ever scent, Shower. This everyday fragrance is for everyone who loves scents that are invigorating, familiar and revitalizing yet not overwhelming.
With notes of neroli, orange, wild blossom and sea spray, Shower lives up to its name as a fresh fragrance "designed to smell like you just got out of the shower."
Although this product does not officially launch until later in 2023, the brand wanted to introduce its community to the scent before the arrival of warmer weather and just in time for Mother’s Day. Currently, Shower can be purchased online and it will be reintroduced later on in its final packaging as Shower: The Fragrance.
Bathing-Inspired Fresh Fragrances
'Shower' is the First Fragrance from Jones Road
Trend Themes
1. Bathing-inspired Fragrances - The trend of creating fragrances inspired by the experience of taking a bath or shower offers opportunities to innovate in the fragrance industry by incorporating fresh and clean notes.
2. Everyday Fragrances - The trend of developing fragrances suitable for daily use provides innovation opportunities for the fragrance industry by creating scents that are not overpowering and have a revitalizing effect on the wearer.
3. Direct-to-consumer Fragrance Brands - The trend of direct-to-consumer fragrance brands like Jones Road allows for innovation opportunities in the fragrance industry by leveraging social media and online platforms to market and sell their products.
Industry Implications
1. Fragrance Industry - The fragrance industry can innovate by creating fragrances that evoke the experience of taking a bath or shower, developing everyday fragrances, and leveraging social media and online platforms for direct-to-consumer sales.
2. Beauty Industry - The beauty industry can take advantage of the trend of creating bathing-inspired fragrances by incorporating these scents into their bath and body products, makeup, and skincare.
3. E-commerce Industry - The e-commerce industry can capitalize on the direct-to-consumer fragrance trend by offering online platforms and marketing services to fragrance brands looking to sell their products directly to consumers.