YouTube added shoppable ads to the platform, which can be accessed in both the home page and search results. According to the company, approximately two thirds of consumers state that online video content influences their purchases, and 90% of that sample state they have found new products on YouTube. YouTube's research shows the impact video platforms can have on consumer behaviors.
The company announced the shoppable ads in a blog post, and users will see different ads based on their browsing and search history. Additionally, the ads will be interactive and provide users with things like store locations and more. Advertisers will also be able to add sitelink extensions to ads, which allows consumers to be directed to deals or catalogs. YouTube ran tests for sitelink extensions and found that advertisers had a 23% increase in conversions after sitelink extensions were added.
Interactive Video Platform Ads
YouTube Added Interactive Shoppable Ads with Sitelink Extensions
Trend Themes
1. Shoppable Ads - The trend of shoppable ads on video platforms is disrupting traditional advertising methods by allowing consumers to make purchases directly from the ad.
2. Interactive Ads - The trend of interactive ads on video platforms presents new opportunities for businesses to engage with consumers and drive higher conversion rates.
3. Data-driven Advertising - The trend of using consumer browsing and search history to personalize ads on video platforms is disrupting traditional advertising by providing targeted messaging to potential customers.
Industry Implications
1. E-commerce - Shoppable ads on video platforms have the potential to disrupt the e-commerce industry by providing a direct link between the ad and product purchase.
2. Digital Advertising - The trend of interactive and personalized video ads on platforms like YouTube is disrupting traditional digital advertising by providing a more engaging and relevant experience for consumers.
3. Data Analytics - The trend of using consumer browsing and search data to personalize video ads on platforms like YouTube presents opportunities for businesses specializing in data analytics to provide targeted advertising solutions to clients.