Spicy Shishito Pepper Burger

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The Counter Custom Burgers is Serving Up a Shishito Jalapeño Burger

The Counter Custom Burgers is already known for offering delicious, customizable gourmet burgers, but now it is spicing things up even more with its new Shishito Jalapeño Burger.

Created for those who like things on the spicy side, the new Shishito Jalapeño Burger from The Counter Custom Burgers highlights the shishito pepper. The burger itself starts with a one-third pound all-natural Angus beef patty, which is then paired with fried shishito peppers, sliced jalapeños, red onion, lettuce, spicy pepper jack cheese, and a sweet sriracha sauce on a brioche bun. Like all of the products in The Counter’s Handcrafted Burger on a Bun lineup, the beef used is responsibly raised and antibiotic-free.

The new Shishito Jalapeño Burger is currently available for a limited time at participating locations.
Trend Themes
1. Spicy Burger - There is an increasing demand for spicy burger options as consumers seek more adventurous flavors.
2. Customizable Fast Food - Consumers are attracted to fast food options that allow for customization and personalization of menu items.
3. Responsibly Sourced Meat - Companies are innovating by providing antibiotic-free and responsibly raised meat options to meet consumer demand for ethical sourcing and sustainability.
Industry Implications
1. Fast Food - The fast food industry could benefit from incorporating more customizable and adventurous options into their menus to attract younger consumers.
2. Gourmet Burger - The gourmet burger industry has an opportunity to innovate by introducing more unusual and spicy ingredients to appeal to adventurous eaters.
3. Meat Production - The meat production industry can explore new methods of responsible sourcing and production to meet growing consumer demand for sustainably and ethically-raised meat products.

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