The newly opened Shiseido flagship in Tokyo's Ginza Six shopping complex includes what the cosmetic company calls a "next-generation cosmetics counter with digital counseling mirror," both of which provide a highly interactive shopping experience.
When approaching the smart cosmetics counter, consumers will be intrigued to see that the station's imagery changes as they get closer. While standing in front of the counter, as they pick up a product, the digital screen will change to reveal product information and even encourage consumers to "try me!"
The Shiseido flagship also boasts a digital counseling mirror, with an intuitive touch system that makes it possible for a beauty consultant to easily run through a skin analysis and step-by-step skincare routine tailored to one's specific needs. When it's time to go, consumers are able to scan a QR code and transfer the information generated to their smartphone for later reference.
Responsive Beauty Shops
The Shiseido Flagship Boasts a Next-Gen Counter and Consulation Mirror
Trend Themes
1. Next-generation Cosmetics Counter - The use of digital counseling mirrors and interactive product displays in cosmetics counters provides a highly immersive shopping experience.
2. Intuitive Touch System - Integration of intuitive touch systems in skincare consultation mirrors allows for personalized skin analysis and skincare routines.
3. QR Code Integration - QR codes allow consumers to easily transfer personalized skincare information to their smartphones for future reference.
Industry Implications
1. Cosmetics - Cosmetics companies can incorporate digital counseling mirrors and interactive product displays in their flagship stores to enhance the customer experience and drive sales.
2. Retail - Retailers can adopt intuitive touch systems and QR code integration in beauty consultation areas to offer personalized shopping experiences and increase customer engagement.
3. Technology - Developers can create innovative digital solutions for the beauty industry, such as responsive digital counters and touch-screen mirrors, to revolutionize the way consumers interact with cosmetics products.