If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.
However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways.
Gift-Wrapped Skyscrapers
Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion
Trend Themes
1. Illuminated LED Lights in Retail - Retailers can attract attention and create a unique experience by incorporating illuminated LED lights into their store designs.
2. Interactive Social Media Campaigns - Brands can engage customers and generate user-generated content through interactive social media campaigns like the gift-wrapped building promotion.
3. Combining Traditional and Digital Advertising - The combination of traditional advertising techniques, such as gift wrapping, with digital elements, like social media contests, can create innovative marketing strategies.
Industry Implications
1. Retail - Retailers can leverage the use of illuminated LED lights and interactive campaigns to enhance the in-store and online shopping experiences.
2. Marketing and Advertising - Marketing and advertising agencies can explore the potential of combining traditional and digital techniques to create disruptive campaigns that capture consumer attention and drive brand engagement.
3. Social Media - Social media platforms can offer opportunities for brands and users to connect through interactive campaigns, promoting brand awareness and user-generated content.