Shetland Reel Ocean Sent Gin truly offers a taste of the Scottish coastline, as it is made with seaweed from the region. With distilled native bladderwrack, the unique recipe is said to share "surprising depth of flavor from the shores of Unst," plus notes of salt, spice and traditional dry juniper.
According to Shetland Reel, a perfect serve combines Fever-Tree Original with a wedge of pink grapefruit, a sprig of mint and smoked lavender, plus a glass filled with a generous amount of ice.
This new gin spirit is part of the supermarket's British Gin Festival and it sets itself apart with not only its unique flavor but also a higher strength than usual—while standard gins usually come in at 40% ABV, this one contains 46% ABV. The gin spirit is also the most expensive in the new range.
Coastal Seaweed Gins
The Shetland Reel Ocean Sent Gin is Made with Seaweed from the Scottish Coast
Trend Themes
1. Coastal Seaweed Spirits - Opportunity to produce spirits containing seaweed sourced from the coastline, offering unique flavor profiles and marketing appeal.
2. Higher Strength Spirits - Disruptive innovation opportunity to create spirits with higher than standard ABV, appealing to consumers looking for a more potent drinking experience.
3. Gourmet Gin Serve - Opportunity to market and sell gin spirits with suggested gourmet serve combinations, offering a premium experience for consumers.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can explore the production of spirits with unconventional ingredients and higher ABV for a unique selling proposition.
2. Hospitality - Bars, restaurants, and hotels can offer new and innovative spirits, such as those with seaweed, to attract consumers seeking unique and exciting drinking experiences.
3. Retail - Retail stores can target consumers that are looking for one-of-a-kind spirits by offering unique and premium spirits, along with suggested gourmet serve combinations.