Nike gives its iconic Air Max Plus sneaker model a new tonal palette for the warmer seasons ahead with the new Sherbert colorway bound to captivate attention. The model is designed by Sean McDowell and nods to the playful energy of the summer season.
The uppers are made from mesh material to provide breathability -- it is also done in a gradient design. It starts off with 'Laser Orange' at the toe box and travels to the back side of the shoe as it fades into white. The base layer also has ribbed molds that showcase a 'Siren Red' hue at the top of the shoe, which blends into a gradient that transforms into 'Fuchsia Glow.'
Summer Sherbert-Themed Sneakers
Nike's Air Max Plus Gets a Seasonal Sherbert Colorway
Trend Themes
1. Summer Sherbert-themed Sneakers - There is an opportunity for footwear companies to create new seasonal colorways for their sneaker models.
2. Gradient Designs in Footwear - Gradient designs are a trend in footwear that can be incorporated into various styles and models.
3. Breathable Materials for Footwear - There is an opportunity to incorporate more breathable materials into new sneaker designs.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers can capitalize on the trend of seasonal colorways by creating new designs for each season.
2. Sportswear Retail - Retailers that specialize in sportswear can benefit from offering consumers a variety of gradient designs in footwear.
3. Textile Manufacturing - There is an opportunity for textile manufacturers to provide more breathable materials that can be used in footwear designs.