Tired of Google Maps' 'Street View' feature forgoing 360-degree imaging for their roads, villagers from the Faroe Islands, a tiny, rural archipelago between Scotland and Norway, used their most abundant natural resource for 'Sheep View 360.' Using sheep borrowed from a local shepherd and a custom-made harness, Durita Dahl Andreassen, an islander from the local tourism board, set sheep free around the island to get their own version of Street View.
The sheep's harnesses are topped with 360-degree cameras as well as solar panels to keep the batteries charged, which means the woolen animals can wander the beautiful islands without having to worry about finding a USB port. The cameras are also synced to the Internet, allowing the Sheep View 360 creators to watch the images live.
Sheep View 360 isn't serious about mapping the entire Faroe Islands, however the campaign is serious about getting Google technology to come and map their roads, making transportation easier for locals and tourists alike.
Sheep-Mounted Map Imaging
'Sheep View 360' Maps the Faroe Islands Using Sheep-Mounted Cameras
Trend Themes
1. Sheep-mounted Cameras - The use of sheep-mounted cameras presents a disruptive innovation opportunity in the field of mapping and imaging.
2. Live Streaming Imagery - The ability to watch live streaming imagery from sheep-mounted cameras offers a disruptive innovation opportunity in the field of technology and communication.
3. Collaborative Mapping Campaigns - The trend of using unconventional methods like sheep-mounted cameras for mapping campaigns opens up disruptive innovation opportunities in the field of tourism and marketing.
Industry Implications
1. Mapping and Imaging - The mapping and imaging industry can leverage the use of sheep-mounted cameras to expand their services and improve data collection methods.
2. Technology and Communication - The technology and communication industry can explore the potential of live streaming imagery from unconventional devices like sheep-mounted cameras.
3. Tourism and Marketing - The tourism and marketing industry can adopt collaborative mapping campaigns using unconventional methods to promote destinations and engage with customers.