'brellaBox is a special service designed to offer urban dwellers a cheap and eco-friendly way of sharing umbrellas. According to the company, "Every year the world throws away enough umbrellas to build 25 Eiffel Towers." With so much waste coming from umbrellas alone, 'brellaBox developed a community-based way of combating the problem.
Beginning with New York City, the umbrella sharing service will be put in motion through the installment of hundreds of green 'brellaBoxes. Each business that receives a 'brellaBox will also receive a sticker to put in their window, which will signal to patrons that they have one of the boxes inside. Users can then come in and rent a high-quality umbrella whenever they need it. Each umbrella is tagged with an RFID chip that will track the umbrella and charge the user accordingly. Users can then return the umbrella to any 'brellaBox once they are finished using it, thus creating an affordable and environmentally friendly option for sharing umbrellas in an urban setting.
Umbrella Vending Machines
'brellaBox is the World's First Rental Service for Sharing Umbrellas
Trend Themes
1. Umbrella Sharing Services - The rise of umbrella sharing services presents an opportunity for businesses to offer affordable and eco-friendly solutions for urban dwellers in need of umbrellas.
2. RFID Tracking Technology - The implementation of RFID tracking technology on rental items opens up possibilities for businesses to efficiently track and charge customers, creating a seamless and convenient experience.
3. Eco-friendly Solutions - The demand for eco-friendly options in various industries provides an opportunity for businesses to develop products or services that reduce waste and promote sustainable practices.
Industry Implications
1. Retail - Retailers can tap into the umbrella sharing trend by partnering with umbrella sharing services and providing 'brellaBoxes in their stores, attracting customers and promoting sustainability.
2. Smart Technology - The adoption of RFID tracking technology in umbrella rental services showcases the potential for smart technology companies to expand their offerings into the sharing economy market.
3. Urban Transportation - Companies within the urban transportation industry can explore new business models by incorporating umbrella sharing services into their operations, providing an added service for commuters and reducing waste.