All throughout the 'Share the Sofa' campaign, Heineken invited football fans to share in the experience of UEFA Champions League right alongside their favorite players, via social media.
It's not often that you get to rub shoulders with a professional sports player, but with #ShareTheSofa, excited football fans virtually got this chance. Fans reach out and tweet their favorite (and sometimes not so favorite) players all the time, but the chances of actually getting a response are pretty slim, considering the numbers of other fans who are also doing the same. From couches around the world, fans were invited to tweet questions to ex-football players be answered by one of the champions.
With Real Madrid winning the UEFA Champions League, the Share the Sofa campaign has just concluded.
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
Trend Themes
1. Virtual Fan Interaction - Businesses can create interactive campaigns that connect fans with their favorite athletes through social media.
2. Social Media Integration - Innovative industries can integrate social media into their marketing campaigns as a means to engage with customers in real-time.
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Industry Implications
1. Sports & Entertainment - The sports industry can leverage social media to create interactive campaigns that bring fans closer to the action in a way that was once impossible.
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