London-based brand A-COLD-WALL* introduces a new piece to add to its seasonal line up with the unveiling of the sleek Shard Lo II sneaker model. The design language is minimal with a clean white upper with a subtle contrast tonally at the sole unit with gray hues.
The sneaker boasts an update with the base remodelled after its own archival silhouette. The crisp colorway allows the sneaker to be highly versatile for the warmer seasons this year. Designer Samuel Ross adorns the silhouette with additional accents in a simple manner. The signature shard structure can be seen integrated alongside the recognizable ACW* shape with embossed branding over the suede and premium calf leather upper.
Minimal Tonal Sleek Sneakers
A-COLD-WALL* Releases the New Shard Lo II Sneaker Model for SS20
Trend Themes
1. Minimal Tonal Sneakers - Opportunity for disruptive innovation: Creating minimalist sneakers with tonal color palettes that offer versatility and a sleek aesthetic.
2. Archival Silhouette Remodeling - Opportunity for disruptive innovation: Redesigning sneakers by remodeling their archival silhouettes for a fresh and modern look.
3. Embossed Branding Accents - Opportunity for disruptive innovation: Incorporating embossed branding accents on sneakers to add a subtle yet distinctive touch.
Industry Implications
1. Fashion/apparel - Opportunity for disruptive innovation: Introducing sleek and minimal sneakers that cater to the growing demand for fashion-forward and versatile footwear.
2. Footwear - Opportunity for disruptive innovation: Reimagining sneaker designs by remodeling archival silhouettes, offering consumers unique and updated options.
3. Luxury Goods - Opportunity for disruptive innovation: Incorporating premium materials and embossed branding accents on sneakers, appealing to consumers seeking high-end and distinctive footwear.