After announcing that he has taken ownership of an iconic Krispy Kreme store on Ponce de Leon Avenue in Atlanta, basketball superstar Shaquille O’Neal has begun promoting a new Shaq-or-Treat promotion that celebrates his favorite time of year.
The Shaq-or-Treat promotion is a special social media contest that celebrates Halloween and officially welcomes Shaq as the brand's new global spokesperson. To enter the contest, fans simply have to tag their social media posts with the clever hashtag #ShaqOrTreat between October 28th and 31st. Those who enter will then be eligible to win a series of Shaq-autographed prizes or special Krispy Kreme-branded treats.
While Shaq has long professed his love for Krispy Kreme donuts, the new promotion helps solidify the partnership between the basketball star and the brand in addition to celebrating the Halloween season.
Celebrity-Endorsed Donut Promotions
Krispy Kreme's Shaq-or-Treat Promotion Celebrates Halloween
Trend Themes
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Industry Implications
1. Food and Beverage - Food and beverage companies can leverage celebrity endorsements and social media contests to promote their products and increase customer engagement.
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