The Shake Shack Veg Out picnic kit is being launched as an option for consumers to pick up that's perfect for enjoying out of the house during the warm weather in a local park. The kit puts the fast-casual restaurant's plant-based fare in the spotlight and will be available at 10 participating locations in the New York City area in a bid to celebration Nation Picnic Month. The kit will come with food for two including Veggie Shack burgers, Non-Dairy Chocolate Frozen Custard, fries and lemonades alongside bamboo dishes, utensils, cloth napkins, a frisbee, branded picnic gear and a deck of playing cards.
CMO Jay Livingston spoke on the Shake Shack Veg Out picnic kit saying, "Now that our delicious new veggie burger and creamy non-dairy frozen custard are core menu staples nationwide, we’re bringing Shack fans a next level experience that draws inspiration from our roots—Madison Square Park—with a picnic kit that comes with everything you need to ‘veg out’ at the park, in NYC, and across the country."
Plant-Based Picnic Packs
The Shake Shack Veg Out Picnic Kit Includes Food for Two
Trend Themes
1. Plant-based Picnic Kits - The Shake Shack Veg Out picnic kit showcases the growing demand for plant-based food options in convenient and portable formats.
2. Nation Picnic Month - The launch of the Shake Shack Veg Out picnic kit coincides with Nation Picnic Month, highlighting the trend of outdoor dining experiences.
3. Convenience and Experience - The picnic kit offers a complete package with food, utensils, and branded gear, catering to the increasing demand for convenient and experiential dining options.
Industry Implications
1. Fast Casual Restaurants - The Shake Shack Veg Out picnic kit demonstrates how fast-casual restaurants can tap into the plant-based food trend and offer portable dining options.
2. Food Retail - The rise of plant-based picnic kits presents a new opportunity for food retailers to expand their product offerings and cater to customers seeking convenient outdoor dining solutions.
3. Outdoor Recreation - The Shake Shack Veg Out picnic kit taps into the demand for outdoor recreational activities by combining food, recreation gear, and functional accessories for a complete outdoor dining experience.