'Shadows in the Windows' by Andrea Ponti of Ponti Design Studio features a set of sculptural chairs that sit within square frames. The designer behind this project was inspired by two staple elements of Hong Kong's urban landscape: a window and a chair. Often unnoticed in busy metropolitan areas, Ponti aimed to create a chair with a story to combat the impersonal nature of a city.
Citizens of Hong Kong unknowingly peer into thousands of windows a day, often forgetting that behind each window is a person with a story. Each one of Ponti's designs looks very similar, but each maintains its own distinct look. The aim of the project is to highlight the individuals that become anonymous in dense urban settings.
Square-Framed Chair Sculptures
'Shadows in the Window' Highlights Individualism in Urban Settings
Trend Themes
1. Sculptural Furniture Designs - Opportunity for designers to create unique, story-telling furniture pieces that bring personality and character to urban environments.
2. Urban Space Personalization - Opportunity for companies to offer products and services that personalize public spaces, like parks and plazas, with aesthetically pleasing furniture pieces.
3. Window-inspired Design - Opportunity for designers to create furniture pieces that draw inspiration from the aesthetic of urban windows.
Industry Implications
1. Furniture - Furniture companies can integrate storytelling into their designs to offer unique pieces for urban environments.
2. Urban Planning/architecture - Urban planners and architects can integrate unique furniture designs like these into the public spaces they create.
3. Marketing/advertising - Marketing and advertising companies can leverage this trend by creating campaigns that focus on the uniqueness of urban environments and the people within them.