For Victoria Craft Beer Week in Canada—an event that educates the public about craft beer and highlights many breweries based out of British Columbia—Toolbox Design created a glamorous and upscale packaging system to make craft beer stand out.
As part of the project, Toolbox Design was tasked by Glenmore Printers to create a design to express 'The Art of the Six Pack.' As a result, the designers took the opportunity to show off some of the latest print technologies.
On different sides of the box, words like "hops," "yeast" and "barley" can be seen, alongside playful graphic elements. Toolbox Design describes that the design is "covered in gold Prisma foil, which deconstructs the recipe for beer." On the top of the box, the design spells out: "sum of the parts."
Glitzy Six-Pack Designs
This Set of Beer for Victoria Craft Beer Week Embraces Gilded Packaging
Trend Themes
1. Craft Beer Packaging - The use of glamorous and upscale packaging systems for craft beer creates a unique and premium consumer experience.
2. Print Technology Advancements - Incorporating the latest print technologies in packaging designs enables innovative visual effects and storytelling opportunities.
3. Deconstructed Design Elements - Using deconstructed design elements, such as the recipe for beer, creates visually appealing and engaging packaging designs.
Industry Implications
1. Craft Beer - Craft breweries can consider adopting glamorous and upscale packaging systems to enhance their brand image and stand out in a competitive market.
2. Printing Services - Printers can explore opportunities to collaborate with packaging designers and incorporate the latest print technologies in their offerings to meet the demand for unique and visually appealing packaging designs.
3. Graphic Design - Graphic designers can experiment with deconstructed design elements, like deconstructing the recipe for a product, to create visually striking and engaging packaging designs.