The Max Planck Institute for Chemistry has found a unique way to track and sense the emotions of moviegoers while they experience a film, by noting the changes in their breathe chemistry during different film styles and scenes. Jonathan Williams is the 'atmospheric chemist' at the facility that helps to utilize vents in cinemas to understand what viewers are feeling when they watch different movies.
The project is a study of breathe in the body as a way to understand the different emotions viewers experience. The team sets up specially engineered vents in cinemas that trap the air circulating in the theatre space. The air is then analyzed using diagnostic tools to understand the bacteria. By extension, the bacteria can be used to understand the collective sentiments of the audience towards the film.
Cinematic Breathe-Analyzing Experiences
Scientists Track Moviegoers' Breathing to Sense Emotions
Trend Themes
1. Emotion-tracking - Disruptive innovation opportunity: Develop technology to track and analyze emotions in real-time using breath analysis during various experiences.
2. Cinema Sensors - Disruptive innovation opportunity: Design and implement sensor systems in cinemas to capture and analyze audience reactions based on their breath chemistry.
3. Bacteria-based Sentiment Analysis - Disruptive innovation opportunity: Create algorithms and tools to interpret bacterial data from the air in order to understand collective audience sentiments towards different films.
Industry Implications
1. Film Industry - Disruptive innovation opportunity: Incorporate breath analysis technology into the film industry to enhance audience engagement and develop personalized movie experiences based on emotional responses.
2. Diagnostic Tools Industry - Disruptive innovation opportunity: Develop advanced diagnostic tools capable of analyzing breath samples quickly and accurately for emotion detection and sentiment analysis purposes.
3. Sensor Technology Industry - Disruptive innovation opportunity: Innovate sensor technologies specifically designed for cinemas to accurately capture and analyze audience reactions based on their breath chemistry, enabling a deeper understanding of audience preferences.