Apart from being filled with delicious loose leaf, Senba Tea packaging is full of symbolism. Each box of herbal infusions comes with a collection of smaller cartons inside, all talking the shape of three-dimensional kites that represent longevity and peace in Japanese culture.
The 3D diamond containers are printed in a vivid red paper for visual stimulation and expose their perforated creases that enabled their origami-style assembly. Each one contains a pyramidal teabag with its string threaded through, enabling the octahedron to act as an anchor when the pouch is dangled into your mug.
After enjoying your warm beverage, Seita Goto's Senba Tea packaging can be fully recycled. Alternatively, the little lantern-esque boxes can be hung up as decorations by their cords, similar to those created in remembrance of the World War Two atomic bomb victims.
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
Trend Themes
1. Symbolic Packaging - The use of symbolism in packaging design creates a deeper emotional connection with consumers.
2. Origami-inspired Packaging - Origami-style packaging brings a unique and interactive experience to the consumer.
3. Sustainable and Recyclable Packaging - Eco-friendly packaging solutions are in high demand, offering opportunities for disruptive innovation.
Industry Implications
1. Tea - The tea industry can explore using symbolic and origami-inspired packaging to enhance the consumer experience.
2. Gift and Home Decor - The gift and home decor industry can embrace origami-inspired packaging as unique and reusable decorations for customers.
3. Sustainable Packaging - The sustainable packaging industry can further develop eco-friendly solutions that are visually appealing and recyclable.