Naughty marketing is one of the most tried and true ways of getting attention, but it's still rare to see full on nudity in a public place. Selfridges in London had a model pose nude in their window during rush hour, wearing nothing but a shawl as she posed for a painting by Jacques le Trompet,.
Her breasts were exposed out as she sat for the portrait, not distracted at all by the people gathering to take a peak.
Surely a lot of jaws dropped as shoppers strolling Oxford Street caught a glimpse of the nude scene. It's all part of a viral campaign to promote awareness for the launch of Stripped, the new perfume from Agent Provocateur.
After the painting was completed, the curtains were drawn and the live model replaced by a mannequin.
In my opinion, it's very tasteful, but then again, my European upbringing taught me there is no shame in nudity.
Naked Street Portrait
Selfridges Gets Naughty To Promote Stripped
Trend Themes
1. Naughty Marketing - Opportunity for businesses to use provocative and unconventional advertising strategies to grab attention and create buzz.
2. Viral Campaigns - Opportunity to leverage viral marketing techniques to generate widespread awareness and engagement for new products or launches.
3. Tasteful Nudity - Opportunity to challenge societal norms and perceptions by using nudity in a tasteful and artistic manner for marketing purposes.
Industry Implications
1. Fashion and Beauty - Opportunity for fashion and beauty brands to push the boundaries and create provocative marketing campaigns to capture consumer attention.
2. Art and Culture - Opportunity for artists and cultural institutions to explore innovative ways of incorporating nudity into their creative expressions and marketing strategies.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop edgy and attention-grabbing campaigns that challenge societal norms and generate buzz.