Gianfranco Villegas's fashion label SELF MADE is making a playful return for the Spring/Summer 2019 season with a range of sportswear layering pieces and sparsed doodle details. There is a strong retro inspiration that translates through relaxed shapes and old-school graphics but pushes forward with its fabrication and functional details. There are infusions of muted details amongst the colorful contrasting elements such as red studded black trucker jackets or white scribbling on dark belts.
A notable item is a tracksuit designed in collaboration with Sergio Tacchini, as it merges the scribbling details with color-blocked elements as well to elevate the piece with a contemporary touch. The SELF MADE signature doodle graphics have been incorporated using either print or embroidery. To make the handwritten text look more natural, some letters are crossed out and there are sketched boxes. Additional items include an oversized parka, a leather bomber jacket, oversized work shirts and tees and contrast-stitched denim.
Doodle-Adorned Streetwear
SELF MADE Dropped a SS19 Capsule Full of Scrawled Sketches and Doodles
Trend Themes
1. Doodle Fashion - Opportunity for fashion brands to incorporate playful and unique hand-drawn elements into their clothing designs.
2. Collaborative Design - Opportunity for brands to engage in strategic partnerships with other brands or artists to co-create unique and innovative products.
3. Retro-inspired Sportswear - Opportunity for fashion brands to reinterpret classic sportswear elements with modern fabrication and functional details.
Industry Implications
1. Fashion - Fashion brands can leverage hand-drawn and collaborative design elements to create unique and eye-catching clothing pieces.
2. Sportswear - Sportswear brands can infuse old-school graphics and design elements with modern fabrication and functional details to create innovative products.
3. Art - Artists can explore commercial partnerships with fashion and sportswear brands to showcase their unique style and creative vision in new and exciting ways.