Trader Joe's is giving consumers a delicious new way to get their morning caffeine fix with the launch of its new Select Harvest El Salvador Pacamara/Nicaragua Maragogype Blend Coffee.
Maragogype coffee beans are grown in Nicaragua and are known as "elephant beans" because of their extra-large size. The beans are also known for making a very smooth and slightly sweet cup of coffee, which is notably easy to drink. Trader Joe's new Select Harvest El Salvador Pacamara/Nicaragua Maragogype Blend Coffee is given a light roast, which draws out the beans' natural sweetness, as well as note of honey and caramel. And because o the hybrid blend of medium-roasted Pacamara beans from the Santa Ana region of El Salvador, the final cup also boasts floral aromas like orange, jasmine, and chocolate.
Extra-Large Nicaraguan Coffee Beans
This New Select Harvest Blend Coffee Hails from South America
Trend Themes
1. Gourmet Coffee - There is a growing trend for consumers to seek out unique and high-quality coffee blends, especially those with unique flavors or origins.
2. Single Origin Coffee - Increasingly, coffee drinkers are interested in learning about where their coffee comes from and the unique characteristics of different regions and varieties.
3. Ethical Sourcing - Consumers are increasingly interested in the ethical and sustainable sourcing of coffee beans, from fair trade practices to environmentally-friendly farming methods.
Industry Implications
1. Specialty Coffee Shops - Specialty coffee shops can capitalize on the demand for unique coffee blends and single origin varieties by offering a wide selection of high-quality and ethically-sourced coffee beans.
2. Coffee Roasters - Coffee roasters can develop unique blends featuring single origin varieties and highlight the unique flavors of different regions to appeal to consumers' interest in gourmet coffee.
3. Food and Beverage Retailers - Food and beverage retailers can capitalize on the trend for ethical sourcing by offering coffee blends that are certified as fair trade or organic, and promoting their environmentally-friendly practices.