Personification of inanimate objects tends to be a successful scheme for selling just about anything. You can see it in action as part of the new Seeds of Happiness packaging strategy. The product is a type of extra large sunflower seed that's sold in four different sachets, despite the seemingly consistent flavor inside.
The lively mascots appear to jump from the shelf, backed by the vibrant colors that surround them. Babich Design and Branding decided to broaden the potential consumer base by featuring four anthropomorphic kernels with very different personalities. One character is into sports, one enjoys clubbing, another is hopelessly in love, and the last one is nostalgic. Seeds of Happiness packaging thus engages all sorts of people.
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Trend Themes
1. Personification Packaging - Brands can increase emotional connections with consumers by personifying their products in a fun and engaging way.
2. Vibrant Branding - Creating colorful and lively branding can attract a wider consumer base.
3. Personalized Flavors - Offering different flavors and personalizing them to specific characters can increase consumer engagement and loyalty.
Industry Implications
1. Snack Food Industry - Snack food companies can benefit from incorporating fun and creative packaging designs to help differentiate their products.
2. Sports Apparel Industry - Sports apparel companies can take inspiration from Seeds of Happiness' approach and create wearable designs that feature personified characters with different personalities.
3. Greeting Card Industry - Greeting card companies can use the idea of personifying inanimate objects to design hilarious and relatable greeting cards that will resonate with different personality types.