The name of the Seats and Stripes might be a nod to patriotism, but the furniture pieces in the collection are incredibly neutral. A flatpack design, they have a raw and rustic aesthetic that is pulled together by the use of vibrant sets of straps that happen to look a lot like seat belts. It is these straps that hold the Seats and Stripes pieces together.
Designed by Bram Burger and Stijn van der Vleuten, the duo behind bram/stijn, the Seats and Stripes collection is easy to assemble. Made up of stools, benches and cabinets, they can easily be personalized by way of a coat of paint or even some wood stain. The collection gives Ikea a run for their money.
Strapped Flatpack Furniture
Seats and Stripes by BRAM/STIJN is Vibrantly Raw and Easy to Assemble
Trend Themes
1. Flatpack Furniture - Disruptive Innovation Opportunity: Develop new flatpack furniture designs that incorporate unique and customizable features.
2. Raw Aesthetic - Disruptive Innovation Opportunity: Create furniture pieces with a raw and rustic aesthetic that appeal to consumers seeking a more natural and organic design.
3. Vibrant Straps - Disruptive Innovation Opportunity: Explore the use of vibrant straps as a decorative and functional element in furniture design, offering a unique visual appeal.
Industry Implications
1. Furniture Manufacturing - Disruptive Innovation Opportunity: Introduce efficient manufacturing processes that streamline the production of flatpack furniture while maintaining high quality.
2. Interior Design - Disruptive Innovation Opportunity: Develop new design concepts and approaches that embrace the raw aesthetic trend, catering to consumers seeking more organic and unconventional furniture styles.
3. Home Decor Retail - Disruptive Innovation Opportunity: Curate a collection of furniture pieces that feature vibrant straps, targeting customers looking for unique and eye-catching home decor options.