In an online initiative to earn credibility in its consumer electronics department, monster retailer Sears has recruited some top CE bloggers for the Sears Blue Blogger Crew to share their technological knowledge and insights with consumers.
A few influential names from the team includes Andru Edwards of GearLive.com, Kris Cain of LittleTechGirl.com and veteran blogger Kelly Clay of Lockergnome. Their main goals are to blog, tweet and appear in videos for Sears. The strategy behind the Sears Blue Blogger Crew is to gain trust from consumers and help further the retailer's brand name.
Retail Blogging Armies
The Sears Blue Blogger Crew Enlists Veteran Bloggers for Full Force Tech
Trend Themes
1. Influencer Marketing - The trend of enlisting influential bloggers to gain trust from consumers and help further a brand name.
2. Content Marketing - The trend of creating quality content through blogs, videos and social media to attract and engage consumers.
3. Retail Innovation - The trend of using the power of digital influencers to revamp the image of traditional retailers and promote their products innovatively.
Industry Implications
1. Retail Industry - Opportunities to innovate marketing strategies and use influencer marketing and content creation to increase brand awareness, sales, and customer loyalty.
2. Social Media Industry - Opportunities to serve as a bridge between retailers and influencers, providing unique and creative influencer marketing solutions to elevate their brand image.
3. Consumer Electronics Industry - Opportunities to create quality and informative online content that showcases their products and provides potential customers with valuable insights about their products.