Morey's Fine Fish & Seafood launched two new seafood variety packs—the Fish Variety Pack and the Shrimp Variety Pack—to serve up an assortment of chef-inspired flavors with an emphasis on convenience. In the Fish Variety Pack, there's Atlantic Salmon Steakhouse, Wild Alaskan Flounder Garlic & Herb, and Tilapia Blackened, and three all-new offerings in the Shrimp Variety Pack: Teriyaki Shrimp, Garlic & Herb Shrimp, and Citrus Mango Shrimp. "Consumers are looking for seafood options that feel both convenient and elevated," said Kelly Rabinowitz, Director of Brand Marketing, Frozen Retail Brands for Rich Products Corp., parent company of Morey's. "These new variety packs make it easy to enjoy different flavors and seafood experiences at home, whether you're entertaining, grilling, or looking for a restaurant-quality meal during the week."
The new Morey's Fish and Shrimp Variety Packs are available exclusively at Sam's Club locations nationwide.
Seafood Variety Packs
Morey's Fine Fish & Seafood Launched Exclusive Fish and Shrimp Packs
Trend Themes
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Premium Frozen Meal Kits — Chef-inspired seafood assortments signal room for frozen brands to reposition convenience foods as elevated, restaurant-style dining experiences for busy households.
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Flavor-forward Variety Packs — Bundled assortments with globally inspired marinades create new value by reducing meal-planning friction while encouraging trial across multiple proteins and taste profiles.
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Club-exclusive Food Launches — Retailer-specific product drops can turn warehouse clubs into discovery channels for differentiated frozen offerings that blend bulk value with specialty positioning.
Industry Implications
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Frozen Foods — Premiumization in frozen seafood highlights how the category can move beyond basic staples toward curated, high-quality meal solutions with stronger lifestyle appeal.
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Seafood Retail — Pre-seasoned fish and shrimp formats reflect a shift toward accessible seafood consumption, especially for consumers seeking less preparation complexity at home.
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Grocery Retail — Exclusive variety packs give large-format retailers a pathway to differentiate assortments through convenient, experience-led products that support repeat household purchasing.