New Balance introduces a new Sea Salt colorway palette of the 9060 sneaker model, with minimal design language detailing the chunky silhouette. It starts with crisp white that makes up the mesh underlays for a breathable touch. Suede and leather continue at the panels throughout.
Soft suede trimmings are designed in Concrete along the ankle sections and toe boxes. The lateral side of the shoe is accented with the classic N branding logo and the medial logos are done in a colorless aesthetic. The heels are enhanced further with clear plastic shields that rest by grey tabs embroidered with New Balance branding. It is then rounded out by the wavy ABZORB sole unit foundation in a yellowed finish.
Chunky Light Tonal Footwear
New Balance Launches the 9060 in a Sea Salt Colorway Design
Trend Themes
1. Minimalist Sneaker Design - Opportunity for footwear companies to create simple yet stylish sneakers with minimal branding and accents.
2. Chunky Silhouette Trend - Opportunity for footwear companies to explore the popularity of chunky and oversized shoe silhouettes in their designs.
3. Neutral Color Palette - Opportunity for footwear companies to experiment with muted and neutral colorways, catering to consumers who prefer understated and versatile sneakers.
Industry Implications
1. Footwear - Opportunity for existing and new footwear companies to leverage the trend of chunky silhouette sneakers with minimalist design language and neutral color palettes.
2. Fashion - Opportunity for fashion retailers to capitalize on the trend of neutral and versatile footwear designs, appealing to consumers looking for 'wear with anything' styles.
3. Athletic Gear - Opportunity for athletic brands to incorporate chunky yet lightweight sneakers with minimalist design accents and neutral colorways, enhancing both style and performance for athletes.