With the sheer volume of content that is out there for people to consume, it is a challenge for marketers to create something arresting enough to get social media users to stop their endless scrolling—but KFC Middle East used scrolling to its advantage for the creation of its 'Scroll Thru.'
Inspired by the drive-thru window experience, KFC Middle East created a food-ordering window within social media feeds that allows users to order food with the press of a button, right from within their social media feed. In place of an advertisement, the Scroll Thru appears in one's feed, complete with a KFC employee who makes various meal suggestions.
With a few swipes, social media users are able to quickly and easily place their mobile food order in a unique new way.
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
Trend Themes
1. Scrolling Food-ordering - Creating interactive and seamless food-ordering experiences within social media feeds.
2. Drive-thru-inspired Campaigns - Adapting traditional drive-thru experiences into innovative digital campaigns.
3. Mobile Food Ordering - Streamlining the process of ordering food through mobile devices.
Industry Implications
1. Fast Food - Exploring new ways for fast food chains to engage with customers and simplify the ordering process.
2. Social Media Marketing - Leveraging social media platforms to create interactive and engaging campaigns that generate consumer interest and drive sales.
3. Mobile App Development - Developing innovative mobile applications that facilitate convenient and efficient food ordering for customers.