These Thai ads for Scholl flip-flops showcase their anti-slip effectiveness by creating the illusion of dangerous sliding scenarios with anti-slip foam.
Illusions of spilled milk, water and melting ice cream are created with anti-slip material to show that you won't have to worry about these scenarios when you're wearing your Scholl.
The ads were created by Lowe Bangkok, Thailand.
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong, Art Director: Porakit Tanwattana, Copywriter: Noranit Yasopa, Agency Producer: Nuch Lertviwatchai, Digital Imaging: Illusion.
Implications - Though humor, plot and cleverness can make an advertisement memorable, sometimes it's best to keep the concept simple. This campaign for Scholl by Lowe is a great example of a basic idea backed up my impeccable execution.