Mental disorders are typically shied away from in fashion photography, but 'Schizophrenic' in Cliche Magazine proves that it's okay to break rules if you break them well. This editorial is meant to cover multiple personality disorder--in a fashionable way, of course.
Photographer Reno Ranger uses neon tones, black-and-white images and scratched-out image retouching to highlight, obscure and alter the images for 'Schizophrenic' in Cliche Magazine. Check out the gallery above to see more.
Implications - Businesses that are able to transform the reputation of something -- be it a pop culture personality, illness or stereotype -- to embrace more desirable qualities, will likely fare well in society today. Consumers will flock to those products with which they can share a personal connection as well as with those that reflect their own experiences.
Multiple Personality Editorials
'Schizophrenic' in Cliche Magazine #5 is Nutty
Trend Themes
1. Mental Disorder Fashion - Fashion photography and editorials embracing different mental disorders to break stereotypes and highlight important social issues with an artistic approach.
2. Neon Tones Photography - A visual design trend that uses bright, neon tones to create impactful, eye-catching imagery that draws attention and stands out.
3. Scratched-out Image Retouching - A creative image editing technique that involves removing parts of an image or adding scratches and texture to create a unique, almost analog veneer that captures the essence of the image or story being told.
Industry Implications
1. Fashion Photography - The fashion industry could benefit from shooting editorials that showcase different mental disorders in a creative fashion to challenge perceptions and promote mental health awareness.
2. Visual Design - Visual designers could experiment with neon tones and scratched-out image retouching to create visual stories that intrigue and challenge viewers, while conveying important societal messages.
3. Mental Health Advocacy - Mental health advocacy groups can use creative photography and imagery to promote awareness and understanding of various mental illnesses, while reducing the stigma around them and highlighting the people who live with them.