Schaefer & Companions, an independent Swiss watchmaking Maison, has collaborated with contemporary new media artist MOTOMICHI and métiers d'art artisan André Martinez to create the Solune Grand Art MOTOMICHI – Red Eyes Edition.
The one-of-a-kind Schaefer & Companions timepiece translates the artist's iconic animated Red Eyes — originally conceived as large-scale building projections — into a micro-painted dial. For the watch's design, each eye is individually hand-painted and enhanced with Super-LumiNova, which causes the eyes to glow in the dark while the black dial and case recede. This makes for a nocturnal identity that mirrors the ephemeral quality of digital projection in a permanent, mechanical form.
There is only one Solune Grand Art MOTOMICHI – Red Eyes Edition available and it retails for €4,800, taxes included.
Artistic Watch Collaborations
Schaefer & Companions Collaborates with MOTOMICHI & André Martinez
Trend Themes
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Artist-led Watchmaking — Independent maisons are turning limited-edition timepieces into collectible art objects that merge horology with contemporary visual culture.
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Luminous Micro-art Dials — Glow-enhanced hand-painted details create new sensory value in luxury products by shifting their appearance across light conditions.
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Digital-to-analog Collectibles — Creative concepts from projection, animation, and new media are gaining permanence through handcrafted physical formats with scarcity-driven appeal.
Industry Implications
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Luxury Watches — Boutique watchmakers can differentiate through rare artistic collaborations that emphasize craftsmanship, narrative, and exclusivity.
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Contemporary Art — New media artists are finding expanded commercial relevance as their visual languages move into premium functional objects.
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Luxury Retail — Highly limited collaborative products offer retailers distinctive storytelling assets for affluent consumers seeking culturally resonant collectibles.