Athletic brand Reebok has teamed with Kool Aid to produce a new range of funky, scented kicks.
The sneakers come in eye popping colours representative of Kool Aid flavors and, to really emphasize the collaborated branding, they've scented the soles of the shoes with six sweet flavors.
Is that to mask the smell of dog poo if you step in it? Who knows! They've obviously been researching cutting edge marketing techniques. According to recent studies, targeting olfactory senses is one of the most effective ways to create lasting impressions in the minds of consumers.
This is one type of scent-marketing we haven't seen yet, but check out some of the items we've featured in the past:
Scentvertising For Kicks
Reebock Teams With Kool Aid
Trend Themes
1. Scent-marketing - Reebok's collaboration with Kool Aid highlights the potential of scent-marketing, allowing brands to create memorable experiences through the use of specific scents.
2. Collaborative Branding - The partnership between Reebok and Kool Aid showcases the power of collaborative branding, offering an opportunity for businesses to tap into the influence and reach of other well-known brands.
3. Targeting Olfactory Senses - Studies have shown that targeting olfactory senses is a highly effective way to leave a lasting impression on consumers, opening doors for businesses to explore unique sensory marketing strategies.
Industry Implications
1. Athletic Footwear - The collaboration between Reebok and Kool Aid presents opportunities for the athletic footwear industry to explore scent-based product enhancements, creating innovative and unique offerings for consumers.
2. Food and Beverage - The partnership signifies potential disruptive innovation in the food and beverage industry, where incorporating scents into products can provide a new dimension to the sensory experience and increase brand recognition.
3. Marketing and Advertising - The use of scent-marketing and collaborative branding in this collaboration highlights the potential for innovative approaches in the marketing and advertising industry to engage with consumers on a deeper sensory level.