Scanbuy is introducing the first end-to-end SmartLabel to help consumers access more information than what's included on printed labels. While there's a limited amount of information that can be included on product packaging, SmartLabel helps to give consumers complete access to ingredients and nutritional facts, as well as advisories, declarations, regulatory mandates and much more.
The SmartLabel includes a scannable QR code that makes it easy for manufacturers and retailers to engage consumers with content directly via product packaging. The Scanbuy SmartLabel can be found on products from PepsiCo and more, so that marketing, discounts and advertisements are engaging and easy to access on the go by using the camera on a mobile device.
Connected Potato Chip Packaging
Scanbuy Helps Consumers Get More Information Beyond Printed Labels
Trend Themes
1. Smartlabel Technology - Opportunity to develop end-to-end SmartLabel technology to provide consumers with complete access to information on packaging beyond printed labels.
2. QR Code Integration - Opportunity to integrate QR code technology in product packaging for engaging and easy access to content on mobile devices.
3. Complete Product Transparency - Opportunity to offer consumers complete transparency on ingredients, nutritional facts, advisories, declarations, and regulatory mandates through technology.
Industry Implications
1. Food and Beverage - SmartLabel technology and QR code integration can revolutionize the food and beverage industry by providing complete product transparency to consumers.
2. Consumer Electronics - Opportunity for consumer electronics industry to incorporate end-to-end SmartLabel technology to display product specifications and regulatory information.
3. Pharmaceuticals - SmartLabel technology can provide complete transparency and product information in the pharmaceutical industry, paving the way for more informed consumers.