IKEA teamed up with DreamWorks to create captivating ads and shorts that encourage kids to "say yes to play." The ads aim to introduce characters to the children, which will be seen in the upcoming shorts. These characters will also be reflective within IKEA's new furniture collection, called ‘Lattjio.’
The ultimate goal for the ad aims to inspire both children and adults to "say yes to play" together. The videos and the furniture collection hope to increase parent and child playtime.
The perfect partnership between a creative furniture brand a child-focused entertainment group allowed for a positive and mutually beneficial project outcome. There will be 25 animated shorts available through the brands' collaborative mobile app. These shorts aim to "teach children how to navigate the world, like how an eagle faces his fear of heights." Additionally, the Lattjio collection will be available for purchase in IKEA next month.
Play-Encouraging Furniture Campaigns
This IKEA and DreamWorks Ad Inspires Kids to Say Yes to Play
Trend Themes
1. Play-encouraging Marketing - Brands can collaborate with entertainment companies to produce creative campaigns that encourage play and increase brand awareness.
2. Interactive Furniture Design - Furniture companies can create aesthetically pleasing furniture that encourages imaginative play while still serving its functional purpose.
3. Mobile App Integration - Brands can create mobile apps to complement their marketing campaigns and provide a platform for interactive storytelling and user engagement.
Industry Implications
1. Furniture - Furniture companies can partner with entertainment brands to create play-focused designs and increase brand recognition.
2. Entertainment - Entertainment companies can partner with furniture brands to create complementary characters and storylines that encourage children to play and learn.
3. Marketing - Marketing agencies can collaborate with furniture and entertainment companies to create engaging campaigns that promote play and stimulate emotional connections with consumers.