Doughnuts are typically thought of as being all-around sweet, from the glaze to the filling and any toppings that are added to them, but the savory snack doughnuts from Mister Donut in Japan are anything but ordinary.
The collection of 'Pon de Umaimon' doughnuts come in flower-shaped forms filled with eight different flavors. Some of the unusual offerings include savory flavors like buttered potato, pan-fried fish, edemame and malted rice. Instead of taking from fruity or any kind of sweet flavors, these doughnut varieties seem more like enjoying a heavy dinner meal.
The limited-edition collection from Mister Donut will be around until the end of December and they're definitely ones to try if you're in Japan.
Savory Dinner Doughnuts
Mister Donut's Savory Snack Doughnuts Come in Flavors Like Baked Potato
Trend Themes
1. Savory Doughnuts - Innovation opportunity: Expand the savory doughnut trend to other parts of the world, experimenting with new flavors and shapes.
2. Unusual Flavor Combinations - Innovation opportunity: Experimenting with unusual flavor combinations like buttered potato, pan-fried fish, edemame and malted rice could lead to exciting new culinary innovations.
3. Flower-shaped Doughnuts - Innovation opportunity: Experiment with shapes and textures to create unique experiences for consumers, such as flower-shaped doughnuts filled with savory flavors.
Industry Implications
1. Fast Food - Fast food chains could experiment with the savory doughnut trend to offer new options to consumers.
2. Bakery - Bakeries could offer savory doughnuts as a new item on their menu, appealing to customers looking for new and exciting flavors.
3. Food & Beverage - Savory doughnuts present an opportunity for food and beverage companies to innovate and capitalize on the trend, potentially creating a new market segment.