GlassesUSA honors the upcoming World Turtle Day that falls on May 23rd to keep the animals safe in the form of the Save the Tortoise collection made in collaboration with the American Tortoise Rescue Foundation. The organization protects and raises awareness about the species, which GlassesUSA reminds that "many of whom face extinction."
The selection of eyewear is adaptable for both non-prescription and prescription lenses. The tortoiseshell glasses are made from plant-based acetate, to ensure that there will be no additional plastics that end up in the ocean. The packaging is also made from recycled materials. There are 13 distinct frame styles that are inspired by the shell patterns and shapes of the endangered tortoises.
Turtle Day-Honoring Eyewear Series
GlassesUSA Launches the Save the Tortoise Collection
Trend Themes
1. Eco-friendly Eyewear - Developing eyewear products that use sustainable materials and packaging to reduce waste and environmental impact.
2. Collaborative Sustainability - Merging with environmental organizations for better environmental campaigns and product development with a positive ecological impact.
3. Endangered Species Inspired Design - Creating product designs that are inspired by endangered species such as turtles to bring attention to their plight and promote awareness.
Industry Implications
1. Eyewear - Eyewear companies can explore sustainability in materials, packaging and also seek collaborations with organizations that promote environmental causes.
2. Animal Conservation - Organizations can collaborate with brands on products to raise awareness and funds for animal conservation initiatives.
3. Fashion and Design - The design industry can collaborate with animal conservation organizations to create products that raise awareness and promote positive environmental impact.