In its latest efforts to promote its Save the Arctic campaign, Greenpeace is sending a message to Shell for causing havoc on the environment and drowning the whole region in oil for profit. The surprising thing about the video is that it is also sending a message to LEGO because they work with Shell to produce Shell-branded bricks and kits for children.
In the Save the Arctic video, Greenpeace is openly forecasting a dark future for the region and builds a whole LEGO-built Arctic to prove the point -- the video even goes as far as using the characters and main theme song from the recent 'The Lego Movie' to make its point. The point being that everything is not awesome about the current situation in the Arctic.
The animated video has a depressing message but is beautifully done.
Animated Arctic Campaigns
Greenpeace's Save the Arctic Video Uses LEGO to Make Its Point
Trend Themes
1. Environmental Advocacy - Promoting environmentalism and sustainability is trending among advocacy groups.
2. Brand Activism - More businesses are taking a stance on social and environmental issues, similar to Greenpeace's campaign against LEGO and Shell.
3. Animated Marketing Campaigns - Animated videos and campaigns are becoming increasingly popular, drawing attention to important issues in a visually compelling way.
Industry Implications
1. Environmentalism - Businesses that offer sustainable and eco-friendly products and services have a disruptive innovation opportunity to attract environmentally-conscious consumers.
2. Toy Manufacturing - Toy companies have an opportunity to produce eco-friendly and educational toys aimed at inspiring children to be environmentally-conscious and active.
3. Marketing and Advertising - Marketing and advertising agencies have a disruptive innovation opportunity to create visually stunning animated campaigns that promote environmental sustainability and social advocacy.