In India, Save our Sisters has created a horrifying campaign that projects the effects of domestic abuse onto Gods.
In a campaign called Abused Goddesses, the company took traditional portrayals of famous Indian Gods, however it has added bruises and cuts to their faces. Special attention has been paid in order to make this campaign look real. Instruments and backgrounds have either been painted in or a traditional prop has been used.
By this campaign using Gods as its subjects, instead of regular women, the effect seems even more profound. Historically, Gods are untouchables, and the controversial nature of the photos show that no one is safe from abuse.
Save our Sisters typically works as an anti-sex trafficking agency, however, it created a memorable campaign that hopefully can free some people from domestic violence.
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
Trend Themes
1. Abuse Awareness - Opportunities for disruptive innovation exist in creating awareness campaigns that depict the effects of abuse on unexpected subjects.
2. Emotional Impact - Creating campaigns that evoke powerful emotions through visual storytelling can be a disruptive innovation in raising awareness about social issues like domestic violence.
3. Challenging Cultural Norms - Disruptive innovation lies in challenging cultural norms by using unconventional imagery, such as portraying abuse on revered figures, to highlight the universality of the issue.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations have an opportunity to disrupt traditional awareness campaigns and bring attention to social issues through impactful and unconventional imagery.
2. Advertising and Marketing - In the advertising and marketing industry, there is room for disruptive innovation in creating campaigns that provoke strong emotional responses and challenge societal norms.
3. Social Services - Disruptive innovation can be explored in the social services industry by leveraging creative campaigns to address deep-rooted issues like domestic violence and promote change.