Rihanna's highly anticipated SavageXFenty lingerie line recently launched, introducing an expansive 90-piece range of lingerie, sleepwear and accessories with a focus on inclusive sizing.
The line is divided into four capsule collections, including the lacy U Cute, Damn, Black Widow and On the Reg, which offers nude-colored bras and bottoms in a wide shade range.
As well as championing inclusivity with bras in sizes from 32A through to 44DD and bottoms available in sizes that range from XS to XXXL, SavageXFenty also provides affordable styles—with products ranging from just under $15 to $99. With the launch of the empowering SavageXFenty line, Rihanna expressed that she wants "women to own their beauty" and realize that they can explore different aspects of themselves through a range of different styles.
Inclusive Lingerie Lines
Rihanna's SavageXFenty is Expansive and Offers Sizes Up to 44DD and XXXL
Trend Themes
1. Inclusive Lingerie Lines - Lingerie brands can explore the potential for expanding their size range and promoting inclusivity.
2. Affordable Lingerie - The introduction of affordable lingerie can disrupt the higher-priced lingerie market and create new opportunities for budget-conscious consumers.
3. Capsule Collections - Developing lingerie lines that are divided into capsule collections with a common theme can create a unique shopping experience for consumers.
Industry Implications
1. Lingerie Industry - Lingerie brands can revamp their product offerings by expanding size ranges and introducing affordable options to cater to a wider consumer base.
2. Fashion Retail Industry - Fashion retailers can disrupt the lingerie market by introducing more inclusive and affordable lingerie lines, competing with traditional lingerie brands.
3. E-commerce Industry - E-commerce platforms can capitalize on the growing demand for inclusive lingerie lines by offering a wide range of products and unique shopping experiences such as capsule collections.