Julien Suzanne captures the rustic aesthetic of the Saucission de Campagne brand of country sauces with a conceptual packaging design comprised of hay and straw to give the consumer the unmistakable initial impression of the farm to table quality of the product. The packaging is a box comprised of a lid and base made from compressed hay that contains two quality dry sausages inside.
While most food packaging aims to provide a long-lasting wrapper that sustains and protects the food inside with synthetic materials such as plastic, Suzanne' packaging is made using the same raw and natural ingredients that are reflected in the sausages. The box is made from green hay tightly bound to create a nest of sorts that the sausages are cased in. A paper wrapper then covers the box to add a convenient carrying handle.
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
Trend Themes
1. Natural Packaging - The use of natural materials like hay and straw in packaging design presents an opportunity for brands to align with consumer preferences for sustainability and eco-friendly products.
2. Farm-to-table Aesthetic - Capturing the rustic aesthetic of farm-to-table cuisine through packaging design can appeal to consumers seeking authentic, high-quality food products.
3. Conceptual Packaging - Innovative packaging designs that go beyond traditional materials and techniques can create a memorable and unique brand image for products.
Industry Implications
1. Food Packaging - The food packaging industry can explore new materials and designs to cater to the growing demand for sustainable and visually appealing packaging solutions.
2. Gourmet Food - Gourmet food brands can differentiate themselves by incorporating unique and visually appealing packaging designs that evoke a sense of artisanal craftsmanship and quality.
3. Sustainable Products - Brands committed to sustainability can enhance their brand image by adopting natural and eco-friendly packaging materials, aligning with consumer preferences for environmentally responsible products.