It's not often that travelers experience inflight food so good they wish they could order it other places but the meals served on Air Asia were in such high demand that the budget Malaysian airlines opened its very own restaurant called Santan. The restaurant that's now open within Kuala Lumpur's Mid Valley Megamall serves a variety of dishes inspired by cuisine from Malaysia, as well as the Philippines, China and Vietnam—representing countries that are frequented by the airline.
Even more Santan restaurants have the potential to be opened over the next year, giving people more of a chance to experience Air Asia's high-quality meals without having to book a flight.
Airplane Food Restaurants
The Santan Restaurant Serves Air Asia's Popular In-Flight Meals
Trend Themes
1. Inflight Food Restaurants - The success of Air Asia's Santan restaurant highlights the demand for high-quality inflight food experiences outside of the airplane.
2. Airline-inspired Cuisine - Restaurants offering dishes inspired by specific airlines present an opportunity for unique dining experiences and brand extensions.
3. Airport Dining Concepts - The opening of Santan restaurants within malls indicates a potential trend of airport-inspired dining concepts expanding beyond traditional airport settings.
Industry Implications
1. Airline - Airline companies can explore the opportunity to open their own restaurants to offer customers a taste of their inflight meals even when they are not flying.
2. Restaurant - Restaurants can consider incorporating airline-inspired cuisine into their menus to cater to customers who desire unique dining experiences connected to travel.
3. Mall/shopping Center - Mall and shopping center developers can partner with airlines or create airport-inspired dining concepts to attract customers looking for unique dining experiences.