Sanctuary, the contemporary "global lifestyle brand with a conscience," recently launched its first-ever activewear collection. The collection includes a legging, biker short, and bralette in a classic black, as well as neon yellow, grey cameo, and a black & white geometric print for those looking for bold options.
Sanctuary created the collection as a way for everyone to be able to have accessible activewear to move in a way that celebrates a person’s inner strength. The new activewear collection is available exclusively online with prices range from $39-$89.
Activewear continues to be extremely popular even post-pandemic as consumers look for pieces that merge form and function. As this trend continues, we can expect more brands to launch similar lines.
Accessible Contemporary Activewear
Sanctuary Recently Launched its First Activewear Collection
Trend Themes
1. Accessible Activewear Collection - Sanctuary's launch of its first-ever activewear collection signals the growing trend of creating inclusive and accessible activewear for all.
2. Bold Color Activewear - Sanctuary's inclusion of bold and vibrant colors in its activewear collection is indicative of a trend towards bolder and more daring options in activewear.
3. Continued Growth of Activewear Industry - The post-pandemic popularity of activewear is driving the growth of the industry, with more brands looking to enter the market and create innovative products.
Industry Implications
1. Fashion Retail - The launch of Sanctuary's activewear collection highlights opportunities for fashion retailers to expand their product lines and cater to the growing demand for activewear.
2. Fitness and Wellness - The rise in popularity of activewear reflects the continued growth of the fitness and wellness industry, with opportunities for disruptive innovation in creating more sustainable and versatile activewear.
3. E-commerce - The exclusive online availability of Sanctuary's activewear collection highlights the potential for growth in e-commerce, particularly in the realm of online fashion retail.