Three Wishes recently launched its high protein, low sugar, grain-free breakfast cereals that reinvent favorite childhood flavors with clean ingredients and its co-founders developed a creative way to share their product with the community by turing their driveway into a drive-thru sampling station. Ian and Margaret Wishingrad made use of their U-shaped driveway as an alternative to in-store demos, which can no longer take place due to current health and safety measures and retail store closures.
To share the Three Wishes brand, the couple marketed their drive-thru sampling station on the street and on social media, resulting in a consistent stream of cars filled with people eager to try the clean-ingredient cereals.
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
Trend Themes
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Drive-thru Sampling Stations — The concept of drive-thru sampling stations can be applied to various industries, from food to cosmetics, in order to adapt to current health and safety measures and reach out to customers.
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Alternative In-store Demos — Alternative in-store demos, such as drive-thru sampling stations or virtual reality experiences, can be a disruptive innovation opportunity for brands to engage with customers in a new and creative way.
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Marketing Through Social Media — Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be an effective way to attract new customers.
Industry Implications
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Food — Drive-thru sampling stations can be implemented by food brands as a way to promote their products and adapt to current health and safety measures.
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Cosmetics — Alternative in-store demos, such as virtual reality experiences, can provide customers a way to try out cosmetics products without physical contact and can be a disruptive innovation opportunity for the industry.
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Marketing & Advertising — Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be a disruptive innovation opportunity for the marketing and advertising industry.