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Pei Wei's New Salmon Poke Bowl Was Created with Chef Partner Jet Tila

Pei Wei is cranking up the heat this month with the debut of new Firecracker Shrimp and a new Salmon Poke Bowl.

To create its latest offerings, Pei Wei has once again teamed up with celebrity chef partner Jet Tila, who is a regular on the Food Network television channel and is the restaurant developer of Dragon Tiger Noodle Co. Chef Tila's latest dishes include the new Salmon Poke Bowl, which combines Honey-Ginger marinated Salmon Poke with scallions, cucumbers, pickled ginger, crispy onions, fresh cilantro and the brand’s signature Yum Yum sauce, all served over mixed greens and sushi rice. Chef Tila's other offering is the new Firecracker Shrimp, which combines large, crispy shrimp, wok-tossed in sweet and spicy Firecracker sauce and then topped with scallions.
Trend Themes
1. Celebrity Chef Collaborations - The partnership between Pei Wei and celebrity chef Jet Tila showcases the trend of collaborating with well-known chefs to create unique and innovative dishes.
2. Asian Fusion Cuisine - Pei Wei's Salmon Poke Bowl and Firecracker Shrimp represent the growing trend of blending traditional Asian flavors with modern culinary techniques and presentation.
3. Creative Bowl-based Meals - The introduction of Pei Wei's Salmon Poke Bowl highlights the rising trend of chef-crafted bowl meals that combine a variety of ingredients and flavors in a convenient and visually appealing way.
Industry Implications
1. Restaurant Industry - The collaboration between Pei Wei and Jet Tila demonstrates the potential for innovation and differentiation among restaurants by partnering with renowned chefs to create exciting new menu items.
2. Asian Cuisine - Pei Wei's new menu items contribute to the ongoing development and popularity of Asian cuisine in the global culinary industry.
3. Fast Casual Dining - The introduction of Pei Wei's Salmon Poke Bowl and Firecracker Shrimp aligns with the fast casual dining sector's emphasis on offering fresh, high-quality dishes with a quick and convenient service.

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