Ikea's new 'Sagoskatt' collection features the work of some of the world's most creative and uninhibited designers: children. But rather than a set of lamps or chairs like other Ikea products, Sagoskatt is a collection of stuffed toys, making its childish inspiration a more fitting one.
The Sagoskatt line consists of 10 stuffed toys, each of which is a spitting image of drawings submitted by kids from around the world. To get the drawings, Ikea invited any and all kids to enter submissions, resulting in a total pool of over 52,000 drawings. From these, Ikea selected the 10 that now make up Sagoskatt.
A portion of the sales from the Sagoskatt toys will be donated to the Ikea Foundation, a charity for the benefit of children that's administered by the Swedish flat-pack furniture retailer.
Kid-Drawn Stuffed Toys
Ikea's 'Sagoskatt' Toys are Replicas of Real Kids' Drawings
Trend Themes
1. Crowdsourced Design - Exploring the potential of involving customers or specific target groups in the design process can lead to unique and innovative product offerings.
2. Personalized Products - Creating customizable products based on customer input, such as replicating children's drawings, can provide a personalized and meaningful experience for consumers.
3. Social Good Partnerships - Collaborating with charitable organizations and incorporating a social impact element into product sales can create a positive brand image and contribute to meaningful causes.
Industry Implications
1. Toy Manufacturing - The toy industry can benefit from implementing crowdsourcing methods to involve children and create unique and engaging products.
2. Home Furnishings - The home furnishings industry can explore the concept of personalized products, such as incorporating children's artwork into furniture designs.
3. Charitable Organizations - Charitable organizations can form partnerships with retail brands to create innovative product lines that support their causes and engage consumers.