The 'Safe Sex for Seniors' commercial is perhaps the most odd thing one may see in a long time. That being said, this public service announcement does its job because by clearly getting its message across.
The commercial is a montage of senior citizens demonstrating numerous positions from the Kama Sutra, each position making one cringe more than the clip before. When the advertisement wraps up, text comes onto the screen that read "In Florida alone STDs in seniors have risen 71%." This is followed by a reminder to always wear a condom, although some people who see this will never want to have sex again.
At least the seniors have clothes on, otherwise that might take shockvertising to a level no one ever wanted to see.
Aroused Senior PSAs
'Safe Sex for Seniors' Aims to Stop the Spread of STDs
Trend Themes
1. Senior Sexual Health Awareness - Opportunity to create educational campaigns and products that promote safe sexual practices and reduce STD rates among seniors.
2. Inclusive Marketing - Opportunity to create marketing campaigns that challenge ageist stereotypes and embrace diversity in sexual health.
3. Humorous Psas - Opportunity to use humor to engage audiences in serious health topics and increase message retention.
Industry Implications
1. Healthcare - Opportunity for healthcare providers to offer sexual health services and education tailored specifically to seniors.
2. Media and Advertising - Opportunity for media outlets and advertising agencies to promote inclusive messaging and create engaging campaigns that resonate with seniors.
3. Pharmaceuticals - Opportunity for pharmaceutical companies to develop products aimed at preventing STDs in seniors and improving sexual health outcomes.