Just in time for the warmer weather ahead, Nike introduces a Safari Print iteration of the iconic Air Max 1 sneaker model for the season. The shoes have seen this pattern in the past back in 2002 and 2016 - this time around, it takes on a bright tonal palette that follows closely with the SS22 season.
The collars and mudguards are where the print can most notably be found in a muted grey hue. Notably, the heel sections have additional branding in the form of an oversize Swoosh. 'Cobblestone' tonal details adorn the shoes as well followed by Worn Blue hues at the overlaying accents by the side logos, the backdrops of the insert sections, and the tongue branding.
Safari-Themed Printed Sneakers
Nike's Air Max 1 Sneaker Gets a New Animal Print for the Season
Trend Themes
1. Safari-themed Sneakers - Opportunities for fashion and sneaker companies to create new designs with animal prints, bringing a wilder flair to their collections.
2. Seasonal Re-releases - Opportunities for fashion and sneaker companies to re-release popular designs with updated seasonal palettes, keeping classic looks fresh and current.
3. Bold Tonal Palettes - Opportunities for fashion and sneaker companies to use bright, striking colors in their designs to make their products stand out and grab attention.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of safari-themed sneakers and other animal prints, releasing seasonal collections that appeal to trend-conscious consumers.
2. Sportswear - Sportswear brands can create bold new designs for their sneakers, using bright tonal palettes and animal prints to appeal to youthful consumers who seek strong visual identities in their athletic gear.
3. Streetwear - Streetwear brands can take advantage of the trend of seasonal re-releases, driving hype and exclusivity by producing limited runs of popular designs with updated colorways that capture the attention of collectors and enthusiasts.